# WorkClaw — Marketing Landing Page & Auth (MEASURED) > Public landing page (workclaw.com root). LIGHT theme — distinct from the dark-only app. > Copy is brand marketing copy → replace with ours. Tokens/layout/components below are the reusable system. ## THEME CONTRAST - **App** = dark-only (#0a0a0a base). - **Marketing site** = LIGHT theme, slate palette, on a near-white tinted bg with subtle noise texture. - theme-color metas present: #ffffff (light) and #0a0a0a (dark). ## Auth - Provider: **Clerk** (clerk-js v5) served from `clerk.workclaw.com`. - /sign-in and /sign-up are Clerk-hosted/embedded flows. (Could not capture the logged-OUT screen without signing out, which I did NOT do — session left intact.) - Build: **Next.js** (next-size-adjust meta, app router). - Recommendation for OpenClaw: use a Clerk (or equivalent) drop-in auth; sign-in route gated, authed users redirect into /claws. ## COLOR TOKENS (marketing, light) - Heading/near-black: **#161D27** (rgb 22,29,39) - Marketing coral (hero/highlight spans): **#E95656** (rgb 233,86,86) — note: DEEPER than the app's #f96565 - Primary CTA fill: **#E95656** coral - Subhead text: slate-600 **#475569** (rgb 71,85,105) - Nav links: **#161D27** - Nav "Get Started" pill fill: slate-800 **#1E293B** (rgb 30,41,59) - Secondary button border: slate-200 **#E2E8F0**; text slate-900 **#0F172A** - Section card bg: soft periwinkle/lavender tint (product-mockup cards) - Page bg: near-white with subtle noise/texture overlay ## TYPOGRAPHY (marketing) - Family: **Geist** (same as app) - Hero H1: **75px / weight 800 / line-height 67.5px / letter-spacing -3px**. Two lines; first line ("The AI team") in coral span, second line near-black. - Section H2: **64px / weight 800 / letter-spacing -2.56px**, near-black, with coral-highlighted keyword spans (e.g. "AI coworkers", "One-click"). - Subhead: **21.9px / weight 500 / line-height 28.5px**, slate-600. - Nav links: 16px / weight 500. - Pattern: big tight-tracked display headings + one coral keyword span per heading. ## BUTTONS (marketing) - **Primary** ("Get Started for Free"): coral #E95656 fill, white text, 16px/600, padding 0 40px, height 64px, **fully-rounded pill** (border-radius ~9999px). - **Secondary** ("Book a Demo"): white fill, slate-900 text, 1px slate-200 border, fully-rounded pill, same height. - **Nav "Get Started"**: slate-800 fill, white text, pill. - **Nav "Sign In"**: white/ghost pill. ## NAV (sticky pill) - Floating **white rounded pill** bar, fixed at top, horizontally centered, with soft shadow. - Contents: logo + wordmark (left) · Product / Blog / Pricing / FAQ (center) · Sign In + Get Started (right). - Logo = coral claw mark + "WorkClaw" wordmark → BRAND ASSET, replace with ours. ## PAGE STRUCTURE (top → bottom) 1. Hero: H1 + subhead ("Built for collaboration and safe for your whole team. OpenClaw for actual work.") + dual CTA + trust badges ($100 free credits / No credit card required / SOC II Compliant) + hero photo (muppet-style mascots at laptops — BRAND ART, replace). 2. "Built on OpenClaw by people from" — logo strip. 3. "Multiply your brainpower…" H2 + 4 feature-icon row: Secure / Customizable / Easy to use / Built for teams (hand-drawn line icons). 4. "One-click setup" — feature card, periwinkle bg + product mockup (Create Claw UI). 5. "Works where you do" — 3,000+ apps / Slack-Teams-email collaboration. 6. "Always on" — 24/7 messaging. 7. "Your work, your way" — skills (Create / Install packs / Share). 8. "Enhanced security" — Admin controls / Custom vault / Separation of data / SOC 2 Type II. 9. FAQ accordion (What are WorkClaws / kind of work / tools / why / team sharing / hardware / data protection). 10. Final CTA band ("Build your AI team") + footer (Sign up, Pricing, Docs, Contact, Blog, Book a demo, © 2026 Workmate Labs Inc., Privacy, Terms). ## FEATURE CARDS - Large rounded cards (~24px+ radius), soft periwinkle/lavender fills, holding product-UI mockups or mascot imagery. - Heading uses the same coral-keyword display style. ## BRAND ASSETS TO REPLACE (do not clone) - WorkClaw logo/wordmark, the red muppet/mascot photography & illustrations, hand-drawn feature icons, all marketing copy, "OpenClaw"/"Workmate Labs" naming, customer logo strip. ## REUSABLE SYSTEM TO KEEP - Light slate palette + single coral accent; Geist 800 tight-tracked display headings with one coral keyword span; fully-rounded pill buttons (coral primary / white-bordered secondary); floating white pill nav; periwinkle feature cards with product mockups; trust-badge row; FAQ accordion; Clerk-style auth.