Phase 1 Foundations: onboarding profile, nav padding, backpack views, AI persona

- profileStore (MMKV) + pure profileLogic (types, options, isProfileComplete,
  buildPersona). Rich first-run onboarding (app/onboarding.tsx): name/role,
  industry, vibes (multi), goal, brand colors, social links, inspirations.
- First-launch gate in (tabs)/_layout via <Redirect> guarded by a hydration
  flag; onboarding registered in the root stack.
- Bottom tab bar made taller with safe-area bottom padding.
- Backpack (Cards tab): Grid / Showcase view toggle + add-new entry.
- Business cards skip data entry: demo.tsx prefills name/title/links from the
  profile (creative tools lead).
- Persona → AI: SceneBrief/refine_prompt gain an optional persona (role/vibe/
  colors/goal); mobile generators pass buildPersona(profile). FakeAiClient
  echoes the role. genwizard gains MultiChips.
- Tests: mobile 28 (new profileLogic), backend 121 (new refine_includes_persona).

Co-Authored-By: Claude Opus 4.8 (1M context) <[email protected]>

cardclaws-backend/crates/cardclaws-api/src/ai.rs

@@ -8,7 +8,7 @@
 //! Behind an [`AiClient`] trait so handlers/tests don't depend on the network.
 
 use async_trait::async_trait;
-use serde::Serialize;
+use serde::{Deserialize, Serialize};
 
 const GEMINI_BASE: &str = "https://generativelanguage.googleapis.com/v1beta";
 const TEXT_MODEL: &str = "gemini-2.5-flash";
@@ -25,12 +25,23 @@ pub enum AiError {
     Empty(&'static str),
 }
 
+/// The user's persona (from their onboarding profile) used to tailor generation.
+#[derive(Debug, Clone, Default, Serialize, Deserialize)]
+#[serde(rename_all = "camelCase")]
+pub struct Persona {
+    pub role: Option<String>,
+    pub vibe: Option<String>,
+    pub colors: Option<Vec<String>>,
+    pub goal: Option<String>,
+}
+
 /// Rough fields collected by the "Describe your scene" wizard.
 #[derive(Debug, Clone, Serialize)]
 pub struct SceneBrief {
     pub scene: String,
     pub style: Option<String>,
     pub mood: Option<String>,
+    pub persona: Option<Persona>,
 }
 
 /// A generated image as base64 plus its MIME type.
@@ -109,10 +120,11 @@ impl AiClient for GeminiClient {
         let instruction = format!(
             "You are helping design a digital business card image. Turn the \
              following into ONE vivid, concrete image-generation prompt (2-3 \
-             sentences, no preamble, no quotes).\nScene: {}\nStyle: {}\nMood: {}",
+             sentences, no preamble, no quotes).\nScene: {}\nStyle: {}\nMood: {}{}",
             brief.scene,
             brief.style.as_deref().unwrap_or("(any)"),
             brief.mood.as_deref().unwrap_or("(any)"),
+            persona_clause(brief.persona.as_ref()),
         );
         let json = self.generate_content(TEXT_MODEL, &instruction).await?;
         first_text(&json).ok_or(AiError::Empty("text"))
@@ -192,6 +204,22 @@ impl AiClient for GeminiClient {
     }
 }
 
+/// Build the persona suffix for the refine instruction (empty when no persona).
+fn persona_clause(persona: Option<&Persona>) -> String {
+    match persona {
+        None => String::new(),
+        Some(p) => format!(
+            "\nPersona (bias the image to fit this person): role={}; aesthetic vibe={}; \
+             brand colors={}; goal={}. Weave the brand colors and vibe into the composition; \
+             do not render any text.",
+            p.role.as_deref().unwrap_or("(any)"),
+            p.vibe.as_deref().unwrap_or("(any)"),
+            p.colors.as_ref().map(|c| c.join(", ")).unwrap_or_default(),
+            p.goal.as_deref().unwrap_or("(any)"),
+        ),
+    }
+}
+
 /// Extract the first text part from a generateContent response.
 fn first_text(json: &serde_json::Value) -> Option<String> {
     json["candidates"][0]["content"]["parts"]
@@ -246,10 +274,16 @@ const PIXEL_PNG_B64: &str =
 #[async_trait]
 impl AiClient for FakeAiClient {
     async fn refine_prompt(&self, brief: &SceneBrief) -> Result<String, AiError> {
+        let role = brief
+            .persona
+            .as_ref()
+            .and_then(|p| p.role.as_deref())
+            .unwrap_or("");
         Ok(format!(
-            "A {} {} scene: {}",
+            "A {} {} scene for {}: {}",
             brief.mood.as_deref().unwrap_or("striking"),
             brief.style.as_deref().unwrap_or("cinematic"),
+            role,
             brief.scene,
         ))
     }

cardclaws-backend/crates/cardclaws-api/src/handlers/ai.rs

@@ -10,7 +10,7 @@ use base64::Engine;
 use cardclaws_types::AppError;
 use serde::{Deserialize, Serialize};
 
-use crate::ai::{AiError, SceneBrief, VideoStatus};
+use crate::ai::{AiError, Persona, SceneBrief, VideoStatus};
 use crate::error::ApiResult;
 use crate::handlers::analytics::client_ip;
 use crate::middleware::rate_limit;
@@ -23,6 +23,8 @@ pub struct RefineRequest {
     pub style: Option<String>,
     #[serde(default)]
     pub mood: Option<String>,
+    #[serde(default)]
+    pub persona: Option<Persona>,
 }
 
 #[derive(Serialize)]
@@ -63,6 +65,7 @@ pub async fn refine(
         scene: req.scene,
         style: req.style,
         mood: req.mood,
+        persona: req.persona,
     };
     let prompt = state.ai.refine_prompt(&brief).await.map_err(map_ai_err)?;
     Ok(Json(RefineResponse { prompt }))

cardclaws-backend/crates/cardclaws-api/src/services/card_service.rs

@@ -41,6 +41,7 @@ pub async fn set_welcome(
         scene: prompt.to_string(),
         style: style.map(str::to_string),
         mood: mood.map(str::to_string),
+        persona: None,
     };
     let refined = state.ai.refine_prompt(&brief).await.map_err(ai_to_app)?;
     let img = state.ai.generate_image(&refined).await.map_err(ai_to_app)?;

cardclaws-backend/crates/cardclaws-api/tests/ai_test.rs

@@ -22,6 +22,25 @@ async fn refine_returns_a_prompt() {
     assert!(prompt.contains("neon Tokyo street"));
 }
 
+#[tokio::test]
+async fn refine_includes_persona() {
+    let app = require_app!();
+    let (status, body) = app
+        .request(
+            "POST",
+            "/v1/ai/refine",
+            None,
+            Some(json!({
+                "scene": "a calm forest at dawn",
+                "persona": { "role": "Founder", "vibe": "Cinematic, Luxe", "colors": ["#ff3b30"], "goal": "networking" }
+            })),
+        )
+        .await;
+    assert_eq!(status, StatusCode::OK);
+    // FakeAiClient echoes the persona role into the refined prompt.
+    assert!(body["prompt"].as_str().unwrap().contains("Founder"));
+}
+
 #[tokio::test]
 async fn refine_requires_a_scene() {
     let app = require_app!();

cardclaws-mobile/__tests__/unit/profileLogic.test.ts

@@ -0,0 +1,36 @@
+import {
+  buildPersona,
+  EMPTY_PROFILE,
+  isProfileComplete,
+  Profile,
+} from "../../src/stores/profileLogic";
+
+const base: Profile = { ...EMPTY_PROFILE };
+
+describe("profileLogic", () => {
+  test("isProfileComplete requires a non-empty name", () => {
+    expect(isProfileComplete(base)).toBe(false);
+    expect(isProfileComplete({ ...base, displayName: "  " })).toBe(false);
+    expect(isProfileComplete({ ...base, displayName: "Omar" })).toBe(true);
+  });
+
+  test("buildPersona returns undefined for an empty profile", () => {
+    expect(buildPersona(base)).toBeUndefined();
+  });
+
+  test("buildPersona maps fields and joins vibes, dropping empties", () => {
+    const persona = buildPersona({
+      ...base,
+      title: "Founder",
+      vibes: ["Cinematic", "Luxe"],
+      brandColors: ["#ff3b30"],
+      goal: "networking",
+    });
+    expect(persona).toEqual({
+      role: "Founder",
+      vibe: "Cinematic, Luxe",
+      colors: ["#ff3b30"],
+      goal: "networking",
+    });
+  });
+});

cardclaws-mobile/app/(tabs)/_layout.tsx

@@ -4,7 +4,10 @@
 //   robot → work-agent cards
 //   cog → settings
 import { MaterialCommunityIcons } from "@expo/vector-icons";
-import { Tabs } from "expo-router";
+import { Redirect, Tabs } from "expo-router";
+import { StyleSheet } from "react-native";
+import { useSafeAreaInsets } from "react-native-safe-area-context";
+import { useProfileStore } from "../../src/stores/profileStore";
 
 type IconName = keyof typeof MaterialCommunityIcons.glyphMap;
 
@@ -15,6 +18,15 @@ function tabIcon(name: IconName) {
 }
 
 export default function TabsLayout() {
+  const insets = useSafeAreaInsets();
+  const hydrated = useProfileStore((s) => s.hydrated);
+  const onboarded = useProfileStore((s) => s.onboarded);
+
+  // Wait for MMKV to rehydrate before deciding, then send first-run users to
+  // onboarding (avoids a flash of the tabs).
+  if (!hydrated) return null;
+  if (!onboarded) return <Redirect href="/onboarding" />;
+
   return (
     <Tabs
       screenOptions={{
@@ -23,8 +35,14 @@ export default function TabsLayout() {
         tabBarInactiveTintColor: "#6b6b70",
         tabBarStyle: {
           backgroundColor: "#0e0e12",
+          borderTopWidth: StyleSheet.hairlineWidth,
           borderTopColor: "#1c1c22",
+          height: 64 + insets.bottom,
+          paddingTop: 10,
+          paddingBottom: Math.max(insets.bottom, 14),
         },
+        tabBarLabelStyle: { fontSize: 11, fontWeight: "600", marginBottom: 2 },
+        tabBarItemStyle: { paddingVertical: 4 },
       }}
     >
       <Tabs.Screen name="index" options={{ title: "Cards", tabBarIcon: tabIcon("bag-personal") }} />

cardclaws-mobile/app/(tabs)/index.tsx

@@ -1,14 +1,16 @@
-// Gallery of cards saved on this device (standalone demo). Clean, chrome-free:
+// Cards (Backpack): your collection of business cards, with switchable views
-// just the cards, auto-arranging by count, plus a New-card button.
+// (Grid / Showcase) and an always-present "New card" entry.
 
 import { useRouter } from "expo-router";
+import { useState } from "react";
 import { FlatList, Pressable, StyleSheet, Text, View } from "react-native";
 import { useSafeAreaInsets } from "react-native-safe-area-context";
 import { CardThumb } from "../../src/components/CardThumb";
 import { LocalCard, useLocalCardsStore } from "../../src/stores/localCardsStore";
 
-/// Shrink tiles as the gallery grows: 2 columns → 4 fit a screen, 3 columns →
+type ViewMode = "grid" | "showcase";
-/// ~8 fit, 4 columns beyond that.
+
+/// Shrink grid tiles as the collection grows.
 function columnsFor(count: number): number {
   if (count <= 4) return 2;
   if (count <= 9) return 3;
@@ -19,25 +21,51 @@ export default function Gallery() {
   const router = useRouter();
   const insets = useSafeAreaInsets();
   const cards = useLocalCardsStore((s) => s.cards);
-  const columns = columnsFor(cards.length);
+  const [view, setView] = useState<ViewMode>("grid");
+  const columns = view === "showcase" ? 1 : columnsFor(cards.length);
 
   return (
     <View style={styles.root}>
+      <View style={[styles.topBar, { paddingTop: insets.top + 10 }]}>
+        <Segmented value={view} onChange={setView} />
+      </View>
+
       <FlatList
         data={cards}
         keyExtractor={(c) => c.id}
-        // numColumns can't change on the fly without remounting the list.
+        key={`${view}-${columns}`}
-        key={`cols-${columns}`}
         numColumns={columns}
-        columnWrapperStyle={cards.length > 0 ? styles.column : undefined}
+        columnWrapperStyle={columns > 1 ? styles.column : undefined}
-        contentContainerStyle={[styles.list, { paddingTop: insets.top + 12 }]}
+        contentContainerStyle={styles.list}
         ListEmptyComponent={
           <View style={styles.empty}>
             <Text style={styles.emptyTitle}>No cards yet</Text>
             <Text style={styles.emptyHint}>Tap “New card” to create your first.</Text>
           </View>
         }
-        renderItem={({ item }: { item: LocalCard }) => (
+        ListFooterComponent={
+          view === "showcase" && cards.length > 0 ? (
+            <Pressable style={styles.addTile} onPress={() => router.push("/demo")}>
+              <Text style={styles.addTileText}>+ New card</Text>
+            </Pressable>
+          ) : null
+        }
+        renderItem={({ item }: { item: LocalCard }) =>
+          view === "showcase" ? (
+            <Pressable style={styles.showTile} onPress={() => router.push(`/demo?cardId=${item.id}`)}>
+              <CardThumb item={item} style={styles.showThumb} />
+              <View style={styles.showOverlay}>
+                <Text style={styles.showName} numberOfLines={1}>
+                  {item.name}
+                </Text>
+                {!!item.title && (
+                  <Text style={styles.showTitle} numberOfLines={1}>
+                    {item.title}
+                  </Text>
+                )}
+              </View>
+            </Pressable>
+          ) : (
             <Pressable style={styles.tile} onPress={() => router.push(`/demo?cardId=${item.id}`)}>
               <CardThumb item={item} style={styles.tileImage} />
               <View style={[styles.tileLabel, columns >= 3 && styles.tileLabelCompact]}>
@@ -51,20 +79,42 @@ export default function Gallery() {
                 )}
               </View>
             </Pressable>
-        )}
+          )
+        }
       />
 
-      <Pressable style={[styles.fab, { bottom: 24 }]} onPress={() => router.push("/demo")}>
+      <Pressable style={[styles.fab, { bottom: insets.bottom + 80 }]} onPress={() => router.push("/demo")}>
         <Text style={styles.fabText}>+ New card</Text>
       </Pressable>
     </View>
   );
 }
 
+function Segmented({ value, onChange }: { value: ViewMode; onChange: (v: ViewMode) => void }) {
+  return (
+    <View style={styles.segment}>
+      {(["grid", "showcase"] as const).map((v) => (
+        <Pressable key={v} onPress={() => onChange(v)} style={[styles.segBtn, value === v && styles.segOn]}>
+          <Text style={[styles.segText, value === v && styles.segTextOn]}>
+            {v === "grid" ? "Grid" : "Showcase"}
+          </Text>
+        </Pressable>
+      ))}
+    </View>
+  );
+}
+
 const styles = StyleSheet.create({
   root: { flex: 1, backgroundColor: "#0a0a0c" },
-  list: { paddingHorizontal: 16, paddingBottom: 96, flexGrow: 1 },
+  topBar: { paddingHorizontal: 16, paddingBottom: 10 },
+  segment: { flexDirection: "row", backgroundColor: "#15151a", borderRadius: 12, padding: 4, gap: 4 },
+  segBtn: { flex: 1, paddingVertical: 9, borderRadius: 9, alignItems: "center" },
+  segOn: { backgroundColor: "#ff3b30" },
+  segText: { color: "#9a9aa0", fontWeight: "600", fontSize: 14 },
+  segTextOn: { color: "#fff" },
+  list: { paddingHorizontal: 16, paddingBottom: 120, flexGrow: 1 },
   column: { gap: 12 },
+  // Grid
   tile: { flex: 1, marginBottom: 12, borderRadius: 18, overflow: "hidden", backgroundColor: "#15151a" },
   tileImage: { width: "100%", aspectRatio: 2 / 3, overflow: "hidden" },
   tileLabel: { padding: 12 },
@@ -72,6 +122,28 @@ const styles = StyleSheet.create({
   tileName: { color: "#f5f5f7", fontSize: 16, fontWeight: "700" },
   tileNameCompact: { fontSize: 12 },
   tileTitle: { color: "#9a9aa0", fontSize: 13, marginTop: 2 },
+  // Showcase
+  showTile: { marginBottom: 16, borderRadius: 22, overflow: "hidden", backgroundColor: "#15151a" },
+  showThumb: { width: "100%", aspectRatio: 3 / 4, overflow: "hidden" },
+  showOverlay: {
+    position: "absolute",
+    left: 0,
+    right: 0,
+    bottom: 0,
+    padding: 18,
+    backgroundColor: "rgba(10,10,12,0.72)",
+  },
+  showName: { color: "#fff", fontSize: 22, fontWeight: "800" },
+  showTitle: { color: "#cfcfd4", fontSize: 14, marginTop: 2 },
+  addTile: {
+    borderWidth: 1,
+    borderColor: "#2a2a30",
+    borderStyle: "dashed",
+    borderRadius: 22,
+    paddingVertical: 28,
+    alignItems: "center",
+  },
+  addTileText: { color: "#f5f5f7", fontWeight: "700", fontSize: 16 },
   empty: { flex: 1, alignItems: "center", justifyContent: "center", paddingTop: 120, gap: 6 },
   emptyTitle: { color: "#f5f5f7", fontSize: 20, fontWeight: "700" },
   emptyHint: { color: "#6b6b70" },

cardclaws-mobile/app/_layout.tsx

@@ -17,8 +17,9 @@ export default function RootLayout() {
             contentStyle: { backgroundColor: "#0a0a0c" },
           }}
         >
-          {/* The tab bar owns its own chrome; no stack header above it. */}
+          {/* The tab bar + onboarding own their own chrome; no stack header. */}
           <Stack.Screen name="(tabs)" options={{ headerShown: false }} />
+          <Stack.Screen name="onboarding" options={{ headerShown: false }} />
         </Stack>
       </QueryClientProvider>
     </GestureHandlerRootView>

cardclaws-mobile/app/demo.tsx

@@ -24,6 +24,7 @@ import { defaultLinks, LinksEditor } from "../src/components/LinksEditor";
 import { newLayerId } from "../src/stores/cardStore";
 import { useDraftStore } from "../src/stores/draftStore";
 import { CardLink, useLocalCardsStore } from "../src/stores/localCardsStore";
+import { useProfileStore } from "../src/stores/profileStore";
 import { CardDefinition, DEFAULT_SETTINGS, TextLayer } from "../src/types/card";
 import { deleteImage, persistImage, persistVideo } from "../src/utils/imageStore";
 
@@ -105,13 +106,18 @@ export default function CardEditorScreen() {
   const getById = useLocalCardsStore((s) => s.getById);
 
   // A stable id for the lifetime of this editor (new card or the one we're editing).
+  // New cards prefill from the user's profile (so there's no data entry); the
+  // edit path (cardId) overrides these in the effect below.
+  const profile = useProfileStore((s) => s.profile);
   const [id] = useState(() => cardId ?? newLayerId());
   const [imageUri, setImageUri] = useState<string | null>(null);
   const [videoUri, setVideoUri] = useState<string | null>(null);
-  const [name, setName] = useState("Omar Sobh");
+  const [name, setName] = useState(() => (cardId ? "" : profile.displayName));
-  const [title, setTitle] = useState("Founder & CEO");
+  const [title, setTitle] = useState(() => (cardId ? "" : profile.title));
-  const [url, setUrl] = useState("https://cardclaws.com/omar");
+  const [url, setUrl] = useState("");
-  const [links, setLinks] = useState<CardLink[]>(() => defaultLinks());
+  const [links, setLinks] = useState<CardLink[]>(() =>
+    cardId ? [] : profile.socialLinks.length > 0 ? profile.socialLinks : defaultLinks(),
+  );
   const [showing, setShowing] = useState(false);
   const [onBack, setOnBack] = useState(false);
   const [saving, setSaving] = useState(false);
@@ -303,6 +309,7 @@ export default function CardEditorScreen() {
         </Pressable>
       </View>
 
+      <Text style={styles.sectionLabel}>Details · prefilled from your profile</Text>
       <Field label="Name" value={name} onChangeText={setName} />
       <Field label="Title" value={title} onChangeText={setTitle} />
       <Field label="QR link" value={url} onChangeText={setUrl} autoCapitalize="none" />

cardclaws-mobile/app/generate-image.tsx

@@ -17,6 +17,8 @@ import {
 import { generateImage, refineScene } from "../src/api/ai";
 import { Chips, wizardInputStyle } from "../src/components/genwizard/Wizard";
 import { useDraftStore } from "../src/stores/draftStore";
+import { buildPersona } from "../src/stores/profileLogic";
+import { useProfileStore } from "../src/stores/profileStore";
 
 const STYLES = ["Cinematic", "Minimal", "Neon", "Studio portrait", "Nature", "Abstract"];
 const MOODS = ["Bold", "Calm", "Luxe", "Playful", "Dark"];
@@ -24,6 +26,7 @@ const MOODS = ["Bold", "Calm", "Luxe", "Playful", "Dark"];
 export default function GenerateImage() {
   const router = useRouter();
   const setPendingImageUri = useDraftStore((s) => s.setPendingImageUri);
+  const profile = useProfileStore((s) => s.profile);
   const [scene, setScene] = useState("");
   const [style, setStyle] = useState("");
   const [mood, setMood] = useState("");
@@ -40,6 +43,7 @@ export default function GenerateImage() {
         scene,
         style: style || undefined,
         mood: mood || undefined,
+        persona: buildPersona(profile),
       });
       const img = await generateImage(prompt);
       const path = `${FileSystem.cacheDirectory}ai-${Date.now()}.png`;

cardclaws-mobile/app/generate-video.tsx

@@ -17,6 +17,8 @@ import {
 import { pollVideo, startVideo } from "../src/api/ai";
 import { Chips, wizardInputStyle } from "../src/components/genwizard/Wizard";
 import { useDraftStore } from "../src/stores/draftStore";
+import { buildPersona } from "../src/stores/profileLogic";
+import { useProfileStore } from "../src/stores/profileStore";
 
 const MOTION = ["Parallax", "Particles", "Slow zoom", "Liquid", "Aurora", "Glitch"];
 const LENGTH = ["3 seconds", "5 seconds", "8 seconds"];
@@ -26,6 +28,7 @@ const sleep = (ms: number) => new Promise((r) => setTimeout(r, ms));
 export default function GenerateVideo() {
   const router = useRouter();
   const setPendingVideoUri = useDraftStore((s) => s.setPendingVideoUri);
+  const profile = useProfileStore((s) => s.profile);
   const [concept, setConcept] = useState("");
   const [motion, setMotion] = useState("");
   const [length, setLength] = useState("");
@@ -38,7 +41,11 @@ export default function GenerateVideo() {
     }
     const m = motion ? `${motion.toLowerCase()} ` : "";
     const len = length ? ` (${length})` : "";
-    const prompt = `A ${m}motion clip for a digital business card: ${concept}${len}.`
+    const persona = buildPersona(profile);
+    const personaPrefix = persona
+      ? `For a ${persona.role ?? "professional"}${persona.vibe ? ` (${persona.vibe} aesthetic)` : ""}: `
+      : "";
+    const prompt = `${personaPrefix}A ${m}motion clip for a digital business card: ${concept}${len}.`
       .replace(/\s+/g, " ")
       .trim();
 

cardclaws-mobile/app/onboarding.tsx

@@ -0,0 +1,231 @@
+// First-run onboarding: builds a rich user profile that personalizes AI assets
+// and prefills business cards. Shown once (gated by profileStore.onboarded).
+
+import { Redirect, Stack, useRouter } from "expo-router";
+import { useState } from "react";
+import { Pressable, ScrollView, StyleSheet, Text, TextInput, View } from "react-native";
+import { useSafeAreaInsets } from "react-native-safe-area-context";
+import { Chips, MultiChips, wizardInputStyle } from "../src/components/genwizard/Wizard";
+import { LinksEditor } from "../src/components/LinksEditor";
+import { CardLink } from "../src/stores/localCardsStore";
+import {
+  BRAND_COLOR_SWATCHES,
+  EMPTY_PROFILE,
+  Goal,
+  GOAL_OPTIONS,
+  INDUSTRY_OPTIONS,
+  INSPIRATION_OPTIONS,
+  Profile,
+  VIBE_OPTIONS,
+} from "../src/stores/profileLogic";
+import { useProfileStore } from "../src/stores/profileStore";
+
+const STEPS = 8;
+
+export default function Onboarding() {
+  const router = useRouter();
+  const insets = useSafeAreaInsets();
+  const onboarded = useProfileStore((s) => s.onboarded);
+  const completeOnboarding = useProfileStore((s) => s.completeOnboarding);
+
+  const [step, setStep] = useState(0);
+  const [p, setP] = useState<Profile>(EMPTY_PROFILE);
+  const patch = (u: Partial<Profile>) => setP((cur) => ({ ...cur, ...u }));
+  const toggle = (key: "vibes" | "inspirations" | "brandColors", v: string, max?: number) =>
+    setP((cur) => {
+      const has = cur[key].includes(v);
+      let next = has ? cur[key].filter((x) => x !== v) : [...cur[key], v];
+      if (!has && max && next.length > max) next = next.slice(next.length - max);
+      return { ...cur, [key]: next };
+    });
+
+  if (onboarded) return <Redirect href="/(tabs)" />;
+
+  const canNext = step !== 0 || p.displayName.trim().length > 0;
+
+  const finish = () => {
+    completeOnboarding(p);
+    router.replace("/(tabs)");
+  };
+
+  return (
+    <View style={[styles.root, { paddingTop: insets.top + 8 }]}>
+      <Stack.Screen options={{ headerShown: false }} />
+      <View style={styles.dots}>
+        {Array.from({ length: STEPS }).map((_, i) => (
+          <View key={i} style={[styles.dot, i === step && styles.dotOn, i < step && styles.dotDone]} />
+        ))}
+      </View>
+
+      <ScrollView contentContainerStyle={styles.content} keyboardShouldPersistTaps="handled">
+        {step === 0 && (
+          <Step title="Welcome 👋" subtitle="Let's set up your profile so the AI can tailor your cards.">
+            <Text style={styles.label}>Your name</Text>
+            <TextInput
+              style={styles.input}
+              placeholder="e.g. Omar Sobh"
+              placeholderTextColor="#6b6b70"
+              value={p.displayName}
+              onChangeText={(t) => patch({ displayName: t })}
+            />
+            <Text style={styles.label}>Role / title</Text>
+            <TextInput
+              style={styles.input}
+              placeholder="e.g. Founder & CEO"
+              placeholderTextColor="#6b6b70"
+              value={p.title}
+              onChangeText={(t) => patch({ title: t })}
+            />
+          </Step>
+        )}
+
+        {step === 1 && (
+          <Step title="Your industry" subtitle="Helps frame the look.">
+            <Chips options={INDUSTRY_OPTIONS} value={p.industry} onSelect={(v) => patch({ industry: v })} />
+          </Step>
+        )}
+
+        {step === 2 && (
+          <Step title="Your aesthetic" subtitle="Pick the vibes you like — choose a few.">
+            <MultiChips options={VIBE_OPTIONS} values={p.vibes} onToggle={(v) => toggle("vibes", v)} />
+          </Step>
+        )}
+
+        {step === 3 && (
+          <Step title="Primary goal" subtitle="What are these cards for?">
+            <Chips
+              options={GOAL_OPTIONS.map((g) => g.label)}
+              value={GOAL_OPTIONS.find((g) => g.value === p.goal)?.label ?? ""}
+              onSelect={(label) =>
+                patch({ goal: (GOAL_OPTIONS.find((g) => g.label === label)?.value ?? "") as Goal })
+              }
+            />
+          </Step>
+        )}
+
+        {step === 4 && (
+          <Step title="Brand colors" subtitle="Pick up to 3 — we'll weave them into your art.">
+            <View style={styles.swatches}>
+              {BRAND_COLOR_SWATCHES.map((c) => (
+                <Pressable
+                  key={c}
+                  onPress={() => toggle("brandColors", c, 3)}
+                  style={[
+                    styles.swatch,
+                    { backgroundColor: c },
+                    p.brandColors.includes(c) && styles.swatchOn,
+                  ]}
+                />
+              ))}
+            </View>
+          </Step>
+        )}
+
+        {step === 5 && (
+          <Step title="Social links" subtitle="Add any you want on your cards (optional).">
+            <LinksEditor links={p.socialLinks} onChange={(l: CardLink[]) => patch({ socialLinks: l })} />
+          </Step>
+        )}
+
+        {step === 6 && (
+          <Step title="Inspiration" subtitle="Any looks you're drawn to? (up to 2)">
+            <MultiChips
+              options={INSPIRATION_OPTIONS}
+              values={p.inspirations}
+              onToggle={(v) => toggle("inspirations", v, 2)}
+            />
+          </Step>
+        )}
+
+        {step === 7 && (
+          <Step title="You're set 🎉" subtitle="You can tweak any of this later in Settings.">
+            <View style={styles.review}>
+              <ReviewRow label="Name" value={p.displayName || "—"} />
+              <ReviewRow label="Role" value={p.title || "—"} />
+              <ReviewRow label="Industry" value={p.industry || "—"} />
+              <ReviewRow label="Vibes" value={p.vibes.join(", ") || "—"} />
+              <ReviewRow label="Goal" value={GOAL_OPTIONS.find((g) => g.value === p.goal)?.label ?? "—"} />
+              <ReviewRow label="Colors" value={`${p.brandColors.length} picked`} />
+              <ReviewRow label="Links" value={`${p.socialLinks.filter((l) => l.url).length}`} />
+            </View>
+          </Step>
+        )}
+      </ScrollView>
+
+      <View style={[styles.footer, { paddingBottom: insets.bottom + 16 }]}>
+        {step > 0 && (
+          <Pressable style={styles.back} onPress={() => setStep(step - 1)}>
+            <Text style={styles.backText}>Back</Text>
+          </Pressable>
+        )}
+        <Pressable
+          style={[styles.next, !canNext && styles.disabled]}
+          disabled={!canNext}
+          onPress={() => (step === STEPS - 1 ? finish() : setStep(step + 1))}
+        >
+          <Text style={styles.nextText}>{step === STEPS - 1 ? "Get started" : "Next"}</Text>
+        </Pressable>
+      </View>
+    </View>
+  );
+}
+
+function Step({ title, subtitle, children }: { title: string; subtitle: string; children: React.ReactNode }) {
+  return (
+    <View style={{ gap: 10 }}>
+      <Text style={styles.h1}>{title}</Text>
+      <Text style={styles.sub}>{subtitle}</Text>
+      <View style={{ marginTop: 8 }}>{children}</View>
+    </View>
+  );
+}
+
+function ReviewRow({ label, value }: { label: string; value: string }) {
+  return (
+    <View style={styles.reviewRow}>
+      <Text style={styles.reviewLabel}>{label}</Text>
+      <Text style={styles.reviewValue} numberOfLines={1}>
+        {value}
+      </Text>
+    </View>
+  );
+}
+
+const styles = StyleSheet.create({
+  root: { flex: 1, backgroundColor: "#0a0a0c" },
+  dots: { flexDirection: "row", gap: 6, paddingHorizontal: 20, paddingBottom: 8 },
+  dot: { flex: 1, height: 4, borderRadius: 2, backgroundColor: "#222228" },
+  dotOn: { backgroundColor: "#ff3b30" },
+  dotDone: { backgroundColor: "#7a2620" },
+  content: { padding: 20, paddingBottom: 40 },
+  h1: { color: "#f5f5f7", fontSize: 28, fontWeight: "800" },
+  sub: { color: "#9a9aa0", fontSize: 15 },
+  label: { color: "#9a9aa0", fontSize: 14, marginTop: 8 },
+  input: { ...wizardInputStyle, minHeight: 0 },
+  swatches: { flexDirection: "row", flexWrap: "wrap", gap: 14 },
+  swatch: { width: 48, height: 48, borderRadius: 24, borderWidth: 3, borderColor: "transparent" },
+  swatchOn: { borderColor: "#ffffff" },
+  review: { backgroundColor: "#15151a", borderRadius: 16, paddingHorizontal: 16 },
+  reviewRow: {
+    flexDirection: "row",
+    justifyContent: "space-between",
+    paddingVertical: 12,
+    borderBottomWidth: StyleSheet.hairlineWidth,
+    borderBottomColor: "#22222a",
+    gap: 16,
+  },
+  reviewLabel: { color: "#9a9aa0", fontSize: 14 },
+  reviewValue: { color: "#f5f5f7", fontSize: 14, fontWeight: "600", flexShrink: 1 },
+  footer: { flexDirection: "row", gap: 12, paddingHorizontal: 20, paddingTop: 12 },
+  back: {
+    backgroundColor: "#222228",
+    borderRadius: 16,
+    paddingVertical: 16,
+    paddingHorizontal: 24,
+    alignItems: "center",
+  },
+  backText: { color: "#f5f5f7", fontWeight: "600", fontSize: 16 },
+  next: { flex: 1, backgroundColor: "#ff3b30", borderRadius: 16, paddingVertical: 16, alignItems: "center" },
+  disabled: { opacity: 0.4 },
+  nextText: { color: "#fff", fontWeight: "700", fontSize: 17 },
+});

cardclaws-mobile/src/api/ai.ts

@@ -3,10 +3,19 @@
 
 import { api } from "./client";
 
+export interface Persona {
+  role?: string;
+  vibe?: string;
+  colors?: string[];
+  goal?: string;
+}
+
 export interface SceneBrief {
   scene: string;
   style?: string;
   mood?: string;
+  /** User persona (from their profile) to tailor the result. */
+  persona?: Persona;
 }
 
 /** Refine the rough fields into a single vivid prompt (Gemini text). */

cardclaws-mobile/src/components/genwizard/Wizard.tsx

@@ -39,6 +39,30 @@ export function Chips({
   );
 }
 
+/** Multi-select chip row (sibling of Chips; same styling). */
+export function MultiChips({
+  options,
+  values,
+  onToggle,
+}: {
+  options: string[];
+  values: string[];
+  onToggle: (v: string) => void;
+}) {
+  return (
+    <View style={styles.chips}>
+      {options.map((o) => {
+        const on = values.includes(o);
+        return (
+          <Pressable key={o} onPress={() => onToggle(o)} style={[styles.chip, on && styles.chipOn]}>
+            <Text style={[styles.chipText, on && styles.chipTextOn]}>{o}</Text>
+          </Pressable>
+        );
+      })}
+    </View>
+  );
+}
+
 export function Wizard({
   title,
   steps,

cardclaws-mobile/src/stores/profileLogic.ts

@@ -0,0 +1,109 @@
+// Pure profile logic + option lists (no MMKV import, so it's unit-testable under
+// the node jest preset). The MMKV-bound store lives in profileStore.ts.
+
+import type { CardLink } from "./localCardsStore";
+
+export type Goal = "networking" | "sales" | "creator" | "recruiting";
+
+export interface Profile {
+  displayName: string;
+  title: string;
+  industry: string;
+  vibes: string[];
+  goal: Goal | "";
+  brandColors: string[];
+  socialLinks: CardLink[];
+  inspirations: string[];
+}
+
+export const EMPTY_PROFILE: Profile = {
+  displayName: "",
+  title: "",
+  industry: "",
+  vibes: [],
+  goal: "",
+  brandColors: [],
+  socialLinks: [],
+  inspirations: [],
+};
+
+export const VIBE_OPTIONS = [
+  "Cinematic",
+  "Minimal",
+  "Neon",
+  "Luxe",
+  "Studio",
+  "Nature",
+  "Abstract",
+  "Playful",
+  "Dark",
+  "Bold",
+];
+
+export const GOAL_OPTIONS: { value: Goal; label: string }[] = [
+  { value: "networking", label: "Networking" },
+  { value: "sales", label: "Sales" },
+  { value: "creator", label: "Creator" },
+  { value: "recruiting", label: "Recruiting" },
+];
+
+export const INDUSTRY_OPTIONS = [
+  "Tech",
+  "Design",
+  "Finance",
+  "Healthcare",
+  "Real estate",
+  "Marketing",
+  "Music",
+  "Film",
+  "Education",
+  "Other",
+];
+
+export const BRAND_COLOR_SWATCHES = [
+  "#ff3b30",
+  "#ff9f0a",
+  "#ffd60a",
+  "#30d158",
+  "#0a84ff",
+  "#5e5ce6",
+  "#bf5af2",
+  "#ff2d55",
+  "#f5f5f7",
+  "#1c1c22",
+];
+
+export const INSPIRATION_OPTIONS = [
+  "Apple",
+  "Linear",
+  "Cyberpunk",
+  "Editorial",
+  "Brutalist",
+  "Vaporwave",
+  "Swiss",
+  "Y2K",
+  "Organic",
+  "Noir",
+];
+
+/** The persona context passed to the AI to tailor generated assets. */
+export interface Persona {
+  role?: string;
+  vibe?: string;
+  colors?: string[];
+  goal?: string;
+}
+
+export function isProfileComplete(p: Profile): boolean {
+  return p.displayName.trim().length > 0;
+}
+
+/** Map a profile to the AI persona, dropping empty fields; undefined if empty. */
+export function buildPersona(p: Profile): Persona | undefined {
+  const persona: Persona = {};
+  if (p.title.trim()) persona.role = p.title.trim();
+  if (p.vibes.length) persona.vibe = p.vibes.join(", ");
+  if (p.brandColors.length) persona.colors = p.brandColors;
+  if (p.goal) persona.goal = p.goal;
+  return Object.keys(persona).length > 0 ? persona : undefined;
+}

cardclaws-mobile/src/stores/profileStore.ts

@@ -0,0 +1,44 @@
+// The user profile (set during first-run onboarding) — MMKV-persisted, mirrors
+// the localCardsStore pattern. `hydrated` flips once persist rehydrates so the
+// first-launch gate doesn't flash before MMKV is read.
+
+import { MMKV } from "react-native-mmkv";
+import { create } from "zustand";
+import { createJSONStorage, persist } from "zustand/middleware";
+import { EMPTY_PROFILE, Profile } from "./profileLogic";
+
+const storage = new MMKV({ id: "cardclaws-profile" });
+
+interface ProfileState {
+  onboarded: boolean;
+  profile: Profile;
+  hydrated: boolean;
+  setProfile: (patch: Partial<Profile>) => void;
+  completeOnboarding: (p: Profile) => void;
+  reset: () => void;
+}
+
+export const useProfileStore = create<ProfileState>()(
+  persist(
+    (set) => ({
+      onboarded: false,
+      profile: EMPTY_PROFILE,
+      hydrated: false,
+      setProfile: (patch) => set((s) => ({ profile: { ...s.profile, ...patch } })),
+      completeOnboarding: (p) => set({ profile: p, onboarded: true }),
+      reset: () => set({ profile: EMPTY_PROFILE, onboarded: false }),
+    }),
+    {
+      name: "profile",
+      storage: createJSONStorage(() => ({
+        getItem: (k) => storage.getString(k) ?? null,
+        setItem: (k, v) => storage.set(k, v),
+        removeItem: (k) => storage.delete(k),
+      })),
+      partialize: (s) => ({ onboarded: s.onboarded, profile: s.profile }),
+      onRehydrateStorage: () => () => {
+        useProfileStore.setState({ hydrated: true });
+      },
+    },
+  ),
+);